I recall the time back in 2000 that I reached out to David Kelley (creator of “Ally McBeal” and others) about his interest in writing for an internet site, as opposed to his studio at 20th Century Fox TV. In retrospect, I realize how silly that suggestion must have sounded, but it goes to an idea that I am starting to see in every corner of the digital media universe.
In reading this item from Mashable (Kevin Hart, Lionsgate team up for ‘Laugh Out Loud’ streaming service), I thought that there are now creators who have achieved a certain level of distinction which might warrant venturing out on one’s own. Sure, I had thought David Kelley had reached it back in 2000, but now folks like Kevin Hart and Will Ferrell have launched web channels that stand alone. And it’s not just comedy – there is FiveThirtyEight from polling wunderkind Nate Silver, Nerdist from Chris Hardwick, and so on.
This begs the question, what is the measure of notoriety that would inspire someone to launch their own channel? One interesting microcosm is YouTube. As certain YouTube stars reach incredible numbers of subscribers, I have to ask when they might decide they can do better on their own – with their own video platform, advertising sales force, production facilities, etc. – than relying on YouTube. Certainly, FunnyOrDie is one example, and perhaps PewDiePie will be next (43 million YouTube subscribers and counting).
It seems that Kevin Hart has decided to let Lionsgate handle some of these duties, but the trend of sports leagues illustrates the perils of becoming too reliant on a creator (or copyright holder) for content, when that person or group may decide going it alone is too profitable to ignore. Just look as ESPN’s effect on Disney’s stock price recently. That seems to be the direction that Netflix, Amazon and Hulu are going. I suppose we’ll see…