So, Fullscreen is introducing a subscription service, and in reviewing its offerings, I was struck by how much it sounds like another version of the cable network, TV Land.

The $4.99-per-month subscription will feature scripted and unscripted original content as well as movies and TV shows from the ’80s and ’90s like “Saved by the Bell,”…

My question is, will TV Land compete for these online viewers by simply taking its expertise from cable to the internet? And will this see the start of bidding war for access to old television shows and other content?

Ultimately, it does point to the need for every player to create their own unique content, much like Netflix, Amazon and Hulu are doing now.