Ever since the emergence of YouTube as a video platform, I wondered why more entities couldn’t just take control of distributing their own content. Well, we’re definitely seeing that with major sports leagues, and even big publications. But now, here’s an article about Comic-Con streaming not just their conference, but a whole host of sci-fi properties, in conjunction with Lionsgate Entertainment. It’s a complementary arrangement, since the well-attended convention is not able to sustain a permanent presence on the web, they team with someone who has content that will easily fill the empty spaces. Sounds  like a win-win to me.

But it also begs the question – why wouldn’t every major corporation have a streaming service to call their own? I suspect that, much like having a Twitter or Instagram account is now de rigueur for marketing, a video delivery channel will be a necessity.