As mentioned in this AdAge article, Facebook is now streaming shows from other networks (in this case, E!), and thus begs the question: Will every streaming service soon occupy a place in your television ecosystem, alongside the familiar favorites? And in the midst of writing this post, I saw this article from the NY Post about Twitter joining the battle for streaming viewers.

I’ve been saying for years that other digital content providers – usually newspapers – would eventually compete with broadcast news, especially as the tools for producing such video content was simple, compact and portable. But with any service that promises a mass audience, will content producers look increasingly to the likes of Facebook and Twitter to stream their content? If the NFL is any indication, there will be a healthy marketplace for popular content, especially if it is live. And if selling the rights to content presents a conflict for the owner, then it may be more valuable to keep it in-house.

Changes are happening so fast that I can barely keep up with developments, but if you are looking to advertise, monetize or capitalize on these new formats, then you best keep tabs on the latest news, and try to guess what might come next.