I honestly don’t have the complete answer to this, but I read about another weapon in the battle of ad blocking here, and was a little surprised about this factoid:

“The company says its browser with built in ad-blocking technology is 45% faster than Google Chrome running Adblock Plus and 89% faster than Microsoft’s Edge running the same extension.”

Perhaps you have tried to figure out ways to download websites faster, from upgrading your modem or router, to buying faster DSL services, to adding memory to your device. But if simple ad blocking can make that much of a difference, then it’s no wonder that there is a race to unveil the best ad blocking technology.

Of course, this has major implications for those who rely on advertising dollars to subsidize their content. And there is a major push by the IAB (Interactive Advertising Bureau) to reconcile these opposing forces, but the move by Opera – which will likely bleed over to other major browsers – seems to indicate that there is still not unity on how to balance optimizing the user experience with providing access to consumers for the advertisers, who are critical to the business model.