I am a semi-proud owner of a Google Chromecast adapter for my television set, and after a few false starts, have become somewhat comfortable using this inexpensive little device to stream from the web onto my TV. But I get the sense that it has been existing just under the radar currently occupied by the likes of Roku and Apple TV. But when I read this article about how many units have sold, and its steady growth in this segment, I can’t help but be reminded of how, while the iPhone was all the rage, Android devices were overtaking the market in sheer numbers.

Per the study – Global Connected TV Device Vendor Market Share: Q4 2015 — the $35 Google Chromecast took down 35% of the 42 million digital media streamer shipped last year, followed by Apple TV, Roku and Amazon Fire TV products.

I wouldn’t be surprised if Google is simply waiting for the blockbuster content play to really leverage their position in the streaming television. What that play is, well, I don’t know, but with NFL negotiating with the likes of Amazon and Facebook, the marketplace is getting more robust. We’ll have to wait and see.