And when I say king, I mean content… as in, content is king. In the halcyon days of multi-million dollars “overall” deals for show creators in network television, the idea was that major TV studios (WBTV, Twentieth Television, Carsey Werner, Castle Rock, etc.) were keeping folks like David Kelley, Stephen Bochco, Dick Wolf, and Angell, Casey & Lee, under their respective corporate umbrellas. The arrangement would go something like this: They would be guaranteed a few million dollars a year over the course of a few years, and anything they created would first be offered to the studio to develop. If they passed, then the creators could take it to other buyers (usually, but not always). If nothing resulted in a series that particular season, then they could either just sit and create for the next season, or might be placed on another of the studio’s shows to help.
After reading this item from Business Insider, I am increasingly convinced that we might be returning to those days. As network loyalty is becoming a quaint notion, the providers of digital media will simply auction their talents to the highest bidder. But this won’t be just a matter of dollars. As Kevin Spacey and David Fincher have demonstrated with “House Of Cards,” artists are willing to exchange some of the upfront money for a piece of the company or greater creative freedom. I recall some rather upset writers who were forced to acquiesce to the “network suits” of yesteryear.
I guess what I’m saying – and seeing – is the creative path will go one of two ways. One is to follow folks like Louis CK and create your own product and distribute it yourself. But as he’s learning, that path has its own challenges. The other is to ply your wares to the highest bidder, and that bid may be in the way of dollars, creative freedom or a piece of the action.