Fad or fixture – what is the future of live streaming?

There’s a lot more to this topic than I will explore here, but I saw this item in today’s Cynopsis Media Digital newsletter and had to mention it:

Just how much potential does live video have? On Friday, two BuzzFeed employees wrapped rubber bands around a watermelon until it exploded. The whole thing was live-streamed on Facebook, and lasted about 45 minutes. It garnered 800,000 concurrent viewers – the most ever for a Facebook Live video. Let’s repeat that: 40-plus minutes of rubber band placement, followed by a half-second watermelon explosion, got 800,000 viewers. That tells you all you need to know about why publishers and broadcasters are starting to take live video very seriously.

I am inclined to agree. If the technology can be made easy-to-use and easier-to-view, then I can see this becoming not just a corporate or marketing tool, but something that will eventually infiltrate the mass market at the consumer level. Just think of it – birthdays, graduations, maybe even funerals! That’s just scratching the surface. Of course, I tend to think porn will lead the way in widespread adoption… like with everything else.

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